Breathtaking confections, decadently good design and a brand full of character—everything about this project made me thank the freelancing gods (and Benji Peck who brought me in on it).
Located in Manhattan, this luxury cake boutique had just undergone a full rebranding and was in need of fresh copy to go with their witty-yet-sophisticated personality. Needless to say, I was thrilled to oblige.
This small but mighty shop offers top-notch work without the hoops or headaches of a traditional agency. (I like to think of them as a back-porch powerhouse.) Firecracker also happens to be the brainchild of Brooke Boling, one of my biggest creative crushes.
As if that weren’t pressure enough, Brooke was looking for just the right copy to explain the studio’s services and packages in a way that was straightforward and clear but still showed sparks of personality. Mission accomplished? I’ll let you decide.
Father Daughter was created by Stephanie Odom shortly after her dad was diagnosed with Parkinson’s disease. Each bag is handmade by her father, Jerry, a masterful craftsman.
When I first met Stephanie, she had a name but no other words to go with her vision. Over coffee, we talked about the importance of sharing the Father Daughter story in a way that was respectful to Jerry and focused as much on his skills as his diagnosis.
Today, Father Daughter has grown into an entire line of one-of-a-kind leather bags, available online and in some of Nashville’s most “it” shops.
When Perky Brothers called to say a client had requested me by name, I was thrilled. I was even more excited when I heard who that client was. I’d worked directly with Trace Ventures years earlier but had since lost touch.
Known around Nashville for their remarkable home renovations, Trace had decided to do some remodeling of their own by updating their website. I was invited back to the job site to check up on the original copy and hammer out some new additions.
I wanted in on this project from the minute I saw the brand boards and heard the owner’s story. Located in a charming Cape Cod village, Amie is a specialty bakery which, at the time, was just a few weeks away from opening its doors.
Peck & Co had already established a visual identity and brand personality for their client and were looking for website copy to go with it. I grabbed my apron, fired up the oven and got to work.
Yes, Widdie Biddies are for babies. But when Neely Tabor and I started working on the branding for this sweet startup, we quickly realized the biggest challenge would be explaining to Mommies and Daddies what a Widdie Biddie was.
From packaging and web copy to the care tag on the product itself, we poured plenty of TLC into every layer of this darling newborn’s brand messaging. So what exactly is a Widdie Biddie? You’ll have to read the website copy to find out.
I’ve worked with roux since they first opened their doors. This small-town shop of big thinkers cares a great deal about its community. In fact, they’re always looking for ways to help others. So, when roux asked me to help craft and share their story, I jumped at the chance.
From pitching in on brand strategy sessions, to brainstorming with their web team, to coming up with just the right words to describe what they do—every step of this process gave me an even deeper appreciation for this hard-working, people-loving client.
Treadwell specializes in extra-durable resinous flooring, but their brand goes much deeper than that. Born and raised in Kansas City, this down-to-earth company takes great pride in its Midwestern roots.
Having just wrapped up their logo and brand identity, Jeff Perky reached out to me to give the look a voice and to write Treadwell’s web copy. Together we came up with a no-nonsense but friendly approach that stayed true to the company’s upbringing.
In 2014, three friends and I came together to build Pass the Pretty—a creative lifestyle blog dedicated to things worth sharing. As the only “official” writer in the group, I’m responsible for all Pass the Pretty brand copy, However, all four of us write our own blog posts.
Besides keeping me connected to some mighty talented creative professionals, Pass the Pretty is a constant reminder of why I fell in love with this whole writing thing to begin with.